Rainbow Booksellers


Welcome to Rainbow Booksellers


Rainbow Booksellers was opened in 1981 as The End of the Rainbow on North Avenue in Wauwatosa. Originally owned by Mr. Jim Twelmeyer, it was sold to Joe Croze and Marye Beth Dugan in 1991.

The business was moved to its current Vliet St. location in Milwaukee's Washington Heights neighborhood in 1994. As the last children's bookstore within the City of Milwaukee, we have enjoyed the gracious support of our Washington Heights neighbors as well as the greater metro area.

It is our mission to sell quality children’s books in a welcoming atmosphere that creates warm memories for children. Titles for kids from birth through high school age are available and are always offered at a 25% discount off the cover price.

Unique books in the areas of science, math, multi-cultural, foreign language, art are complimented by general titles that are sure to both captivate and educate young readers. Wooden toys, puzzles and small items for birthday favors are also available. And, the candy counter, chock full of treats, rounds out a visit.

We offer book fairs at schools, day care centers and other agencies as fundraisers. Book fairs are a special opportunity to offer exceptional books to your supporters while earning extra income for your business or school. You can click on our Bookfair tab for more information. Please contact us to learn how you can schedule a Bookfair.

In 2007 Rainbow Booksellers won WISN Channel 12, A-List for Best Bookstore in Milwaukee. Please visit the webpage http://wisn.cityvoter.com/details.aspx?business=26586 to see the results and the comments that were posted about our bookstore. Rainbow Booksllers would like to thank all of our neighbors and customers for voting for us. Rainbow Booksellers for Children also earned the 2002 City of Milwaukee Mayor's Design Award.

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